Milton Bradley/Parker Brothers manufactures just about every classic game – from Candyland to Clue, Monopoly to Scrabble, and The Game of Life to name a few. However, over 70% of their sales are in the 4th quarter. A proactive idea was to reposition these games as great gifts for any occasion, year-round. This 360 campaign consisted of TV, print, radio, web, in-store, Game of the Month Club, loyalty programs, gift bundles etc.